Birla Cellulose wins progressive and sustainable provide chain award from UN International Compact Community India

Mumbai, India, April 16, 2021 / PRNewswire / – Birla Cellulose, a part of the Aditya Birla Group and one of many world’s largest producers of synthetic cellulosic fibers (MMCFs), turned the winner of the primary version of the Nationwide Progressive and Sustainable Provide Chain Awards by UN International Compact Community India.

The case examine introduced by the corporate – Liva Reviva by Birla Cellulose & Totally Traceable Round International Style Provide Chains – was awarded for innovation in recycled and round fiber made with pre-consumer cloth waste and transparency end-to-end ‘dwell’ provide chain and traceability because of its distinctive platform based mostly on the GreenTrack ™ blockchain.

This case examine addresses two distinctive challenges: the meeting of incinerated or landfilled textile waste as a result of lack of recycling applied sciences, and the shortage of transparency / traceability in dispersed, complicated and long-lasting provide chains.

m Dilip Gaur, Industrial Director of Birla Cellulose and Managing Director of Grasim Industries, mentioned: “We’re proud to be acknowledged for our progressive subsequent technology resolution to get well textile waste, scale back strain on virgin supplies and set up transparency in a posh trend worth chain.” These efforts are aligned with our precedence objectives of the United Nations SDGs and devoted to creating round actions. fashions based mostly on partnerships that add worth to stakeholders, folks and the planet. “

Mrs Shabnam Siddiqui, Government Director, UN International Compact Community India, mentioned, “The primary version of the awards witnessed excellent case research of prestigious organizations which have made important contributions to the adoption and implementation of progressive and sustainable provide chain practices of their organizations. We commend Birla Cellulose for her pioneering work in accelerating circularity and transparency of the availability chain in a brief time frame, that are excessive precedence United Nations Sustainable Growth Objectives. “

Birla Cellulose has achieved a revolutionary innovation within the manufacture of viscose fiber Liva reviva utilizing 20% ​​pre-consumer cotton cloth waste based on the ideas of the round economic system. This innovation has the excellence of Recycled Declare Normal (RCS) and illustrates Birla Cellulose’s dedication to develop NextGen options.

Utilizing its pioneering blockchain-based GreenTrack ™ platform, Birla Cellulose and its worth chain companions monitor the circulate of supplies within the fiber provide chain from licensed forests to finish shoppers in actual time. With a easy scan of the QR code, the end-to-end sustainability journey is seen to shoppers and helps them make an knowledgeable buying resolution.

Because the launch in 2020, a number of international manufacturers have added Liva Reviva to their provide basket as they take decisive steps in the direction of the round economic system. Our shut partnerships throughout international worth chains have helped us set up ‘viable reverse logistics’ and create greater worth for textile waste for small-scale waste recyclers.

Birla Cellulose prioritizes the elevated use of other uncooked supplies like textile waste and is dedicated to accelerating improvements aligned with the UN’s 2030 SDGs.

Web sites :
Birla cellulose (
International Compact Community India (GCNI), (

SOURCE Birla Cellulose

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